The Impact of Video Conferencing on Business Communication

You are currently viewing The Impact of Video Conferencing on Business Communication

The emergence of video conferencing has revolutionized business communication in recent years. As technology continues to advance, more companies are turning to video conferencing to facilitate collaboration, build relationships, and increase productivity. This article will explore the impact that video conferencing has had on business communication, including its positive and negative aspects. Additionally, the article will discuss the ways in which companies are adapting to this new technology and how it can be used to create a competitive edge.

The History of Video Conferencing

Video conferencing has been around for many decades, but it wasn’t until the late 1990s that the technology became widely used for business communication. This coincided with the emergence of the internet and the advancement of high-speed broadband access. Prior to this, video conferencing relied on dedicated teleconferencing systems, which were expensive and limited in terms of features and usability.

In the early 2000s, the popularity of video conferencing started to increase due to the proliferation of computer systems and the wider availability of the internet. This led to the development of new, more user-friendly software packages, which allowed businesses to connect remotely with colleagues and clients in different parts of the world.

The Benefits of Video Conferencing

Video conferencing has revolutionized business communication, offering numerous advantages over traditional face-to-face meetings and telephone calls. One of the main benefits of video conferencing is that it enables people to communicate in real time, which saves time and money that would otherwise be spent travelling to meetings. It also offers a more natural way to interact with colleagues, clients and partners, allowing participants to see and hear each other, which helps to build trust and rapport.

Another advantage of video conferencing is that it allows for greater collaboration, as it facilitates sharing of documents and files between multiple parties in different locations. This can be particularly useful for project teams, who can now collaborate with each other remotely, enabling them to work more effectively.

Video conferencing is also an effective way to hold remote interviews, as it enables employers to assess potential candidates without the need to travel. This is beneficial for both the employer and the applicant, as it allows the interview process to be conducted in a more efficient manner.

The Challenges of Video Conferencing

Despite its many benefits, video conferencing is not without its challenges. One of the main issues is the need for a good internet connection, as any disruptions can cause the call to be disconnected or the video quality to be poor. This can be especially problematic in areas where internet access is unreliable or slow.

Another challenge is that video conferencing can be difficult to set up and use, particularly if participants are not familiar with the software or hardware. This can be especially daunting for those who are not tech-savvy, which can put some people off from using the technology.

Finally, there are security concerns associated with video conferencing, as the data transmitted over the internet can be vulnerable to malicious attacks. This is something that businesses need to be aware of when using video conferencing services.


Video conferencing is a powerful tool that has revolutionized business communication. It has numerous advantages, including increased collaboration, cost savings and better communication, but there are also challenges that businesses need to be aware of. Nonetheless, video conferencing is a technology that businesses should consider using to enhance their communication capabilities.

Leave a Reply